The Reed for Hope Foundation

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The Reed For Hope Foundation focuses on health, wellness and disease prevention. RFHF’s Love Healthy campaign is aimed to initiate meaningful conversation about how influencers can use their social currency to affect public attitudes about health disparities, disease prevention, and general wellness. Robi Reed, Emmy Award-winning casting director and talent executive, held her end-of-summer event, “Robi Reed’s 12th Annual Sunshine Beyond Summer Celebration” at the opulent estate of philanthropist and healthcare entrepreneur Lorna Johnson in  Beverly Hills.

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This event is one of the most highly-coveted invites in the entertainment industry, Reed brought together a select, diverse group of over 300 influencers, ranging from Hollywood insiders and business executives to community leaders, close friends and associates, for a fundraiser unlike any other. Guests enjoyed cocktails and a delicious healthy food menu prepared by celebrity chef Judson Todd Allen.

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The event was hosted by Eva Marcille (“America’s Next Top Model”), and music played by DJ Tendaji Lathan. There were special musical performances by Goapele and the Hidden Beach Experience. Celebrities who attended included Kym Whitley, MC Lyte, Jill Scott, Petri Hawkins Byrd, Regina King, Terrell Owens, Lynn Whitfield, Kenny Lattimore, John Amos, actress Nadine Ellis, Lil’ Mama, Leslie Sykes, Omarosa Manigault, and Robinne Lee.

Reed recognized honorees during a pre-event reception hosted by esteemed actor/producer Wren T. Brown (Founder, Ebony Repertory Theatre). Special awards were presented to this year’s honorees: Lorna Johnson (Founder, Advanced Family Care Medical Group), Tony Lee (CEO, Dickerson Employee Benefits), Samantha Granberry (Senior Director, AIDS Healthcare Foundation), Toure Roberts (Pastor, One Church International), Eric and Maleka Beal (Co-Founders, BetterChoices, LLC), and Eva Marcille (RFHF Awareness Ambassador).

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RFHF is extending the Love Healthy Tour next year, which launched in 2013-14 in target markets around the country and with activations on HBCU campuses, encouraging everyone to get screened for HIV/AIDS, sickle cell, diabetes, blood pressure, stress, cholesterol, and breast cancer. Other RFHF initiatives include building wells for clean drinking water in Africa and a documentary film produced by Will Packer about sickle cell anemia.

For more information about the SBS Celebration and RFHF, visit www.reedforhope.org.

To see more photos of this event, click HERE.

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